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What are Private Label Rights?

With Private Label rights, you pay for a license that enables you to alter the contents of the product as you see fit and then resell your new product to others.

Private label rights don't necessarily give you the rights to sell Master Resell Rights (unless you substantially change the product to the point where you can call it your own).

Private Label Rights can be highly valuable if you get the right product and have access to buyers. The best products are those that are about a general topic that you can then niche.

Here's an example.

A resume book would be a good Private Label buy. You could take the resume basics presented in the book and "niche" it into a resume book for teachers. A resume book specifically for teachers will be very easy to sell to teachers and could go for a much higher price than a general resume book.

Typically, purchasing Private Label rights does not give you the right to resell the rights to others. These type of rights are commonly termed Master Resell Rights or Master Private Label Rights. Unless the product owner is offering Master Rights of some sort, chances are good no one else may sell the rights to the product (you may only sell the use of the product itself).

For example, a Private Label rights book on resumes grants you the right to alter the book as you see fit and sell it to teachers (or anyone else) hoping to write a good resume. It does not mean you have the rights to sell someone the rights to resell the resume book. Only the owner of the resume book may sell the rights.

You can resell the book, but not the business opportunity!

There is a huge difference. This way the book does not become diluted and the owner can keep track of who may resell it.

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